Where Compassion Meets Innovation

Reach More Families, Build Trust, and Free Up Their Team's Time

Running a funeral home is profoundly rewarding but often overwhelming. You strive to provide compassionate care, yet administrative tasks, marketing challenges, and maintaining sensitive communication can be daunting. It's time for a new solution that respects the dignity of your work while boosting your efficiency and outreach.

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The All-In-One Client Relationship Management System designed exclusively for independently-owned funeral homes That Honors Your Mission and Grows Your Impact

Stay Top-of-Mind with the Families You Serve

Easily send out messages, events, and reminders that keep your funeral home visible, trusted, and remembered—without having to be online all day.

Be the First Funeral Home Families Trust Online

Your website, reviews, and social posts should reflect the care you give in person—so when families search, they feel confident choosing you.

Tools That Work Behind the Scenes - So You Don’t Have To

Our system is built for funeral homes. It’s easy to use, fits into your daily routine, and helps your staff save time while nothing falls through the cracks.

Are You Dealing With Any of These Realities?

You're Working Hard—But Staying Visible Feels Harder

You want families to remember your funeral home when the time comes—but keeping up with websites, social media, and online reviews takes time you don’t have. And if your online presence doesn’t reflect the care you provide, they may never call.

The Day-to-Day Is Wearing You Down

You’re juggling everything-phone calls, paperwork, services, follow-ups—and it’s leaving no time to focus on what really matters: serving families and growing your business. The burnout is real, and your team feels it too.

You Want to Serve More Families - But You’re Hitting Roadblocks

It’s harder than ever to connect with modern families. They expect quick answers, personal touches, and digital options. You know your care is second to none - but you’re struggling to deliver it the way they expect today.

You Know You Need Better Tools - But You Don’t Want More Headache

You’ve heard automation and technology can help, but figuring it all out feels overwhelming. You don’t want another system that collects dust-you want something simple, helpful, and built for funeral homes like yours.

We Can Help With That.

Stay Visible Without Adding More to Your Plate

With FuneralCRM, your social media, reviews, and follow-up messages are handled automatically—so families see your name, feel your care, and remember you when it matters most.

Lighten Your Workload, Not Your Standards

Our CompassionBots and smart systems take repetitive tasks off your team’s plate—answering common questions, sending messages, and making sure nothing falls through the cracks. Plus we integrate with your other software, so everything is in one place, and under your control.

Meet Today’s Families Where They Are

We help you deliver personalized, timely communication that today’s families expect—without losing the warmth and professionalism you’re known for.

Introducing Funeral-CRM

Built by a 36-year marketing veteran who actually gets the funeral business, FuneralCRM is made for family-owned firms that want to stay visible, stay connected, and stay focused on serving families—not chasing down leads or learning another complicated platform.

Reach More Families in Your Community

Get your funeral home in front of the right people at the right time—with helpful messaging that builds trust before they ever need you.

Help More Families. Grow Your Revenue

When more families know your name and feel confident choosing you, you naturally serve more—and increase your at-need and pre-need calls.

Stay Connected After the Service

Automatically follow up with thoughtful messages on anniversaries, birthdays, and more—so families feel cared for, and you stay top-of-mind.

Be Active in Your Community—Without Doing It All Yourself

FuneralCRM helps you share meaningful content, host events, and build awareness—without spending hours trying to figure out what to post or say.

Lighten the Load on

Your Team

Let our AI-powered tools answer questions, track conversations, and handle repetitive tasks—so your staff has more time to focus on families.

A System-and a Human-Here to Help You Grow

You’ll get guidance from a trusted Funeral Marketing Advisor who understands your challenges and helps you stay on track—month after month.

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Client Success Stories

Real Results from Funeral Professionals Like You

Chris Miller, owner of Thomas Miller Mortuary & Crematory

“What Mary has done for me has been amazing! Working with Mary is a game-changer, she makes unique and creative consumer content so my organic search has gone up almost double. Plus her FuneralCRM has made us more efficient, so we can spend quality time with our families. — Chris M, Owner

Keysha Licea, GM at Thomas Miller Mortuary & Crematory

“Mary Barnett, our Fractional CMO, is a talented individual with amazing ideas. I enjoy working with her because she has the ability to transform a vision into reality. Her work speaks for itself.” — Keysha L, General Manager

Everything You Need to Transform Your Businesses Marketing

Our platform is designed to streamline your marketing efforts and maximize your potential using sales and marketing funnels, email marketing, and social media marketing.

Meet Mary, Your Funeral Marketing Strategist

Founder of Another Brilliant Idea, Inc.

Hi, I’m Mary Barnett. For more than three decades, I’ve helped small to medium sized businesses—and funeral homes—stand out, grow sustainably, and stay connected to the communities they serve. I combine smart marketing strategies with compassionate tools and support that work in the real world.

36+ Years in Business & Marketing
Creator of FuneralCRM Systems and Automation Platform
Industry Speaker on Funeral Marketing, AI & Community Engagement
Based in Southern California, Serving Clients Nationwide
Wife of 37 years, Mom of 3 Brilliant kids

My goal is to help you grow your funeral home business with innovative marketing strategies, personalized mentorship, and a streamlined system to manage client communication – all designed to attract more families, increase sales, boost community engagement, foster customer loyalty, and simplify your workload.

I am passionate about helping mission-driven businesses like yours grow with ease, grace, and strategy. I believe funeral professionals deserve the same level of care and support they give their communities every day. Let me help you show up online with heart, systems, and confidence.

I want to offer you

A Thoughtful Plan

A tailored approach to growing your funeral home, connecting with more local families, and ensuring your services are meaningful and well-positioned—so you're not left worrying during slower seasons or relying solely on word of mouth.

Reliable Processes

Step-by-step procedures for everything from welcoming families to follow-ups, ensuring nothing gets overlooked and your team knows exactly how to provide consistent care every time.

Time-Saving Tools

Smart technology to manage tasks like appointment reminders, follow-ups, and email communication—freeing up your and your team’s time to focus on supporting the families you serve.

Community Awareness

Practical online tools—like social media, email, and local search visibility—that ensure your funeral home stays top of mind, helps educate your community, and is the trusted choice when families need support.

Let’s Build a Legacy-Driven Marketing Strategy—Together

Whether you want to modernize your funeral home’s outreach, train your team, or save time with automation—we’re here to help you implement brilliant marketing that works.

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